20.12.2021

Training course «Business Communication Trends» gathered together participants from more than 15 countries

Participants from more than 15 countries of the CIS, BRICS, ASEAN and Europe joined the training course “Business Communication Trends», which took place on 15 — 18 December 2021. During four-day course, students, young professionals and aspiring entrepreneurs, who use Russian in education and business communication received 20 hours of useful content that will help develop their communication skills. 

Training program included a series of practical exercises and business communication case studies in various formats (lectures, master classes, workshops) with the involvement of business communication experts from different countries. A total of 19 events were held with the participation of 21 experts.

The training course was held in a mixed intramural-online format. Each day of the course included several events, during which speakers from different countries joined the presenter at the studio (Moscow, Russia) online. Russian experts gave their presentations in person at the studio. All events were broadcast live, the participants could ask questions in the chat. The chat became a communication platform for the course – there participants shared their impressions, initiated debates, discussed future cooperation and joined projects. 

The training course started with a seminar «Professional Communication in Health Care», conducted by Tatyana N. Melnikova, Ph.D., Associate Professor, Head of the Department of Belarusian and Russian Languages ​​of the Belarusian State Medical University (Republic of Belarus). She noted that new technologies have introduced new formats of interaction between a doctor and a patient and commented on the audience’s questions: “We need to develop a whole new technology for communicating with the patient remotely. But telemedicine cannot completely replace personal consultation with a doctor«.

On the first day of the training course, several speakers from Turkey delivered lectures.

The topic «Cultural Barriers in Business Communication» was presented by Hulia Arslan, Ph.D., Head of the Department of the Russian Language and Literature at Yeditepe University. “There are many cultural differences. For example, we warn our students that Russians are not very fond of talking about politics, it is better to keep up a conversation by discussing the weather or latest museum exhibitions,” she noted. 

Sevinch Uchgul, Ph.D., Professor of the Department of the Russian Language and Literature at Erciyes University, lecturer at Moscow State University, developed the topic with a speech on «National and Cultural Specificities of Business Communication». “There has always been an interest in Russian literature in Turkey, she said. — And in the last 15 years, we have noted that many young people express interest in studying Russian. Therefore, we would like to have more teaching material from Russia”. 

Zulfiya Shahin, Ph.D., Associate Professor of the Department of the Russian Language and Literature of Ankara University highlighted the «Prospects for the development of the business Russian language in Turkey.» “The Turkish economy is trying to minimize the export deficit by developing small and medium-sized businesses. This business segment requires strong communication skills, as businessmen need to communicate with their colleagues and business partners,” she explained the great interest in the Russian language in Turkey. 

The first day of the course ended with the master class “Innovative game methods — a booster in learning: teaching Russian in India” by Sonu Saini, translator, methodologist, senior lecturer at the Center for Russian Studies, Jawaharlal Nehru University (Republic of India). “When I was studying Russian at the university, we had no opportunity to practice,” he said. — Therefore, I tell my students: communicate more, talk. Even when you are drinking tea«. Now young people in India even sing Russian songs — as the audience could see, when Mr. Saini’s students joined him during the broadcast. 

The second day of the training course «Business Communication Trends» was devoted to the specific aspects of communication in the digital environment and personal competencies necessary for effective communication. The day was opened by a master class «Digital etiquette» by Olga V. Lukinova, head of the PR department of the Moscow Higher School of Social and Economic Sciences, author of the Telegram channel «Digital Etiquette», author of the book «Digital Etiquette. How not to infuriate each other on the Internet” (Russian Federation). “Digital tools distort traditional communication, and it turns out that the usual politeness and just good manners in the Internet environment are not enough,” – noted the speaker, explaining the need to pay attention to communication skills development in the digital world. 

Yulia Soldatenkova, head of the development department of the Meridian Center for Culture and Art, the finalist of the competition for managers “Leaders of Russia” (Russian Federation), developed the topic in her lecture “Communication in the era of digitalization and turbulence”. “Openness is the path to success, no matter how pretentious it may sound,” she said. — Linear structures are more beneficial because they are flexible. And flexibility is the key to success«. 

The master class «Visual communications — the language of communication of the 21st century» was conducted by Ilya Nedolya, a coach-expert in the field of digital and visual communications (Russian Federation). “Communication is a touch, and the communication format is how we transfer this touch to another person,” the speaker explained. «You can write a long message and you can send a GIF or an amoji, it all depends on the context«. 

Alexandra Olkhovskaya, Ph.D., Senior Fellow at Pushkin State Russian Language Institute (Russian Federation), gave a lecture “Loanwords in business communication” “Loanwords significantly affect our worldview — new concepts and values ​​appear,” she admitted, answering a question from the chat. “And of course, our national mentality is changing, but it doesn’t mean that we will abandon the wealth accumulated by the early 21st century, we must preserve and consolidate it”. 

Andrey Salikov, Ph.D., Professor of the Department of Youth Policy and Socio-Cultural Communications of the Republican Institute of Higher Education (Republic of Belarus) held a master class «Online Interaction». “Virtual communication is actively used today in education. During the pandemic, we have made significant progress in the development of virtual spaces and the introduction of innovative forms and methods of teaching,” he said, presenting the experience of virtualization of training in “Russian as a foreign language”. 

A master class held by Veronika Punchik, Ph.D., Associate Professor of the Department of Youth Policy and Socio-Cultural Communications of the Republican Institute of Higher Education (Republic of Belarus) helped the participants master the “Digital Tools in Business Communication”. “When choosing digital tools for communication, you need to consider your own capabilities and the capabilities of your audience,” she said, answering the question how to choose the most effective tool from the wide range of digital services. 

The third day of the training course «Business Communication Trends» was dedicated to different aspects of communication management. Sergey Kuzmenko, creator and editor-in-chief of the largest network of social media and digital communities (Republic of Belarus), devoted his master class to the topic “Systematic influence marketing: from rumors and trends to effective automation tools”. “This is a very important and relevant topic for effective information management in modern digital environment. In fact, it is one of the most influential and growing media distribution models,” he told to the audience. 

Larisa Selezneva, Ph.D., Associate Professor of the Russian State Social University (Russian Federation) made a presentation of her book «Effective business communication: magic pill for businessmen». “The main thing, remember – whether you write or speak, you form your image — one way or another it develops in the process of business communication. Therefore, take good care of it. If you know the rules of spelling, punctuation, writing a letter — follow them. And always consider the status of your addressee” — the speaker recommended. 

Lyudmila Ivanovna Lazovik, Head of the Communication Agency «AGT-Media» (Republic of Belarus) held a master class «Communication management in healthcare institutions». «A blog tour differs from a press tour. It is less official, more emotional and understandable for a mass audience,» she shared the secrets of promoting medical institutions. 

Igor Pinchuk, Ph.D., Head of the Department of Social Communication of BSU (Republic of Belarus), conducted a master class “Online communication in education” together with his colleagues Senior lecturer Elena Artyomenko-Melyantsova and lecturer Ksenia Volnistaya. Mr. Pinchuk outlined the topic of the master class as follows: “Today at this event we are able to communicate with participants from different countries. Thanks to online communication, we expand the geography of students, get the opportunity to export educational services «. 

The final day of the training course was dedicated to the skill of self-presentation, creating a digital reputation, as well as conducting business correspondence and competent use of punctuation in Russian. 

Anton Krasnobabtsev, one of the leading experts in business correspondence, head of the Key Solutions training company (Russian Federation), presented a master class “Business correspondence: a short genre”, in which he examined the specifics of communication via e-mail, in chats and messengers. “This gap is getting wider — what we write with our hands differs from how we broadcast the same meanings in a voice at a face-to-face meeting, by phone or video link. Live voice channels are very different from text ones,” the speaker outlined another aspect of online communication. 

Workshop «Speech Image: Internet Version» was conducted by Valery Efremov, Ph.D., Professor, Head of the Russian Language Department of Herzen Russian State Pedagogical University (Russian Federation). “The Internet is kind of a border area between oral and written speech,” he said, — «All the mistakes in oral speech become more prominent on the Internet, everything about the interlocutor becomes clearer and more obvious«. 

Svetlana Drugoveyko-Dolzhanskaya, lecturer at St. Petersburg State University, member of the Government Commission on the Russian language, member of the Spelling Commission of the Russian Academy of Sciences (Russian Federation), gave a lecture “Stumbling marks: punctuation in the Russian text”. “Punctuation is an essential part of translation of oral speech into writing — it helps convey the author’s intended meaning to the reader. Chekhov said that punctuation marks are musical notes for reading,” the speaker explained the key function of punctuation marks, which, indeed, for many Internet users have become “stumbling marks”. 

Irina Pridverova, director of IPR Belarus, jury member of international professional competitions «Silver Archer», «Eventiada IPRA», invited lecturer (Republic of Belarus) conducted Master class «Communication trends: why and how to talk about yourself?». “Each expert or company has its own audience. It is important to address it correctly using effective communication tools to achieve business goals and high-quality feedback,” the speaker noted.

Based on the training course materials, a collection of cases will be published — it will be available at the “Open Russian” online platform www.open-russian.com together with the video diary of the training course “Business Communication Trends”.

Each participant will receive the certificate of attendance.


The training course «Business Communication Trends» was arranged by the Ministry of Education of the Russian Federation. 

Web-site of the training course https://smartrussian.org/